Schwerpunkt des Bandes sind Gender stories in verschiedenen Teildisziplinen: Für own und organization kommen vor allem AutorInnen zu Wort, die sich schon länger mit Gender stories befassen. Für advertising und Accounting wird erstmals über den Stand der Forschung, vor allem im angelsächsischen Sprachraum, berichtet.
Read or Download Betriebswirtschaftslehre und Gender Studies: Analysen aus Organisation, Personal, Marketing und Controlling (German Edition) PDF
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