Download E-books De la stratégie marketing à la création publicitaire : Magazines - Affiches - TV/Radio - Internet (Fonctions de l'entreprise) PDF

By Henri Joannis, Virginie de Barnier

Cet ouvrage, désormais devenu un classique dans son domaine, divulge, element par element, remark les sociétés les plus avancées en matière de marketing/communication, partent de leur stratégie advertising pour aboutir à un spot de télévision, une annonce de presse ou une affiche. Cette démarche est décrite de façon exhaustive : stratégie advertising, stratégie publicitaire, directions créatives, buildings de messages print ou television, sélection du projet retenu parmi les campagnes en présence...

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