By Diamantopoulos, Adamantios
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Necessities of promoting learn offers a concise updated evaluate of a vast number of advertising and marketing study issues. Its application-oriented method equips scholars with instruments and talents essential to resolve enterprise difficulties and maximize possibilities. The authors' years of sensible industry study adventure is evidenced in every thing from their thorough therapy of qualitative study (a subject usually given brief shrift) to their a professional assurance of pattern dimension rules-of-thumb historical past literature reports and new industry examine instruments and methods together with new insurance of structural modeling and Partial Least Squares Structural Equation Modeling (PLS-SEM).
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